Feeling is Healing: Fragrance, Color and Emotions
Imagine a world where all feelings are created equal. This is the beautiful world we’d like
to introduce you to.
Welcome to Feeling is Healing – one of the most captivating consumer trends that we see
unfolding for 2026. Wellness has become a huge priority for people around the globe…and Feeling is Healing is a Wellness Story that has been translated into a beautiful fragrance collection.
It’s about people discovering the POWER they have to heal and refresh their spirit by embracing and expressing ALL their emotions. Bliss, confidence, playfulness…they’re all part of what makes us fully alive.
Why is Expressing our Emotions so Important?
Every emotion is fuel, driving us toward deeper connections and a vibrant, authentic life. So, let yourself laugh, cry ‘ugly’ tears, scream loud if you need to—because true wellness isn’t in suppressing our emotions, it comes from owning them.
How Do Our Senses Affect Our Emotions?
SCENT is deeply tied to our emotions. When we smell something, the scent molecules travel through the nose to the olfactory bulb, which is directly connected to the part of the brain responsible for emotions, memories & mood regulation. This leads our brains to form deep associations between scents, memories & experiences. Maybe the warm scent of vanilla in freshly baked cookies immediately brings back comforting memories of your childhood; or perhaps the scent of plumeria immediately makes you feel happy because it brings you right back to the joy of your wedding in Hawaii. This close connection between scent & the brain explains why certain smells can trigger intense emotional reactions.
Additionally, both positive & negative emotions are expressed through COLOR. Different
colors can evoke distinct psychological responses, often influenced by cultural associations and personal experiences. For example, Orange is an energetic color that is associated with warmth & creativity; Yellow inspires happiness and optimism; and Red is known to evoke passion, energy, love, and even anger. This color connection is widely used in marketing, interior design, retail strategies and even therapy due to its powerful ability to influence mood & behavior.
The Inspiration
At French Color and Fragrance, we combine fragrance artistry with stunning color palettes to translate both our Clients’ Brand Objectives and Macro Consumer Trends, such as Feeling is Healing, into beautiful fragrance collections with compelling olfactive stories.
For Feeling is Healing, our Marketing and Perfumery Teams were inspired by nature. In the same way that Mother Nature unleashes a bounty of brilliant scents, colors, flavors & wonders during the warmer months, we saw FEELING IS HEALING as a ‘primal scream’ -- releasing the expanse of our emotions from fiery moments to the heights of joy.
This inspiration led the team to design many creative pairings, including layering notes of
Radiant Citruses with an Amber Glow Yellow palette; unpredictable Fruity & Spicy Accords with Revved Up Red; and Fluffy Gourmands with shades of Popsicle Pink to capture the essence of the Feeling is Healing trend.
The Result
This bold & explosive consumer trend led to an olfactive story that, like our emotions, is vibrant, boundless, fiery, exuberant ... and yes, even a little messy.
“Feeling is Healing is an important macro trend for both consumers and the products we create for them. Beyond just the products, today’s consumer is looking for an emotional connection to the brands they support”. Barbara Hodges
We invite you to contact us to experience our Feeling is Healing Spring/Summer ’26 Fragrance Collection -- and to learn more about how, at FCF, we bring Fragrance, Color & Creative Story Telling together to create Consumer Connection & Impact.